At Spotify, I helped create a campaign targeted to college campuses all over the country. Our objectives included: promoting the Spotify Premium student discount, playlists and overall brand engagement.
We launched the campaign with playlist activation cards handed out by Spotify ambassadors. The playlist themes
included partying, studying and working out.
To show the idea that music is the truest form of self-expression, we created a mosaic photo booth at an Oklahoma State Sooners game. The technology takes your portrait and turns it into a mosaic comprised of album covers of your most listened-to artists on Spotify.
Coffee shop takeover: every semester ends with Hell Week, the last days (or hours) students spend feverishly studying for finals. So to help them power through, we left playlist-activating coffee sleeves in campus cafes.
Posters seen around hundreds of campuses also promoted the Spotify Premium discount.
Door hangers placed in dorm room hallways with exclusive playlist activations.