For the 50th anniversary of Apollo 11, GE asked us to commemorate the over 6,000 GE employees who played a part in one of humankind’s greatest achievements – getting to the moon. 

Here is the story of GE engineer Thomas Price. And the legacy he left behind...

SHORTLISTED for Caples Awards
Digital B2B 

NOMINATED in Shorty Awards:
Best Use of Medium-Length Video

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Then, at exactly 4:17PM EST – the same time the lunar lander touched down on the moon – we sent the audio of the letter to space, where it will travel the heavens for millions of years.