Bounce

If you’ve made it this far, I’m sorry. You have found the piece from grad school I am pyschologically unable to part ways with: an idea for a dryer sheet!

These pieces of tissue are mostly known for doing one thing: keeping your clothes smelling fresh.

What many don't realize, however, is that they actually have many other uses. Bounce "Junk Mail" introduces the consumer to a new use of the sheet, while also cleverly demonstrating the power of the product to new customers. 

WINNER of Silver Young Guns (Product Innovation)