GE

Maintaining the legacy of a 127-year-old company has its ups and downs. And lately, employees have been feeling the down. So we set to restore employee pride and confidence among the rank and file. How did we do it?

In a company-wide social media takeover, we gave employees the cameras (so to speak) to let them show us why GE is one of America’s most iconic and beloved companies. 

WINNER in Shorty Awards:
Linkedin (GOLD)
Digital B2B (SILVER)

WINNER in Caples Awards:
Digital B2B

NOMINATED for Webby
General Social

Featured in:
Adweek

Our case study:

This was a scrappy effort. We had no big budget directors, no well-known cinematographers. Just a couple creatives, our in-house DP and a bunch of cameras. Here are the films my partner and I got the great opportunity to direct personally:

       
 
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