Maintaining the legacy of a 127-year-old company has its ups and downs. And lately, employees have been feeling the down. So we set to restore employee pride and confidence among the rank and file. How did we do it?
In a company-wide social media takeover, we gave employees the cameras (so to speak) to let them show uswhy GE is one of America’s most iconic and beloved companies.
This was a scrappy effort. We had no big budget directors, no well-known cinematographers. Just a couple creatives, our in-house DP and a bunch of cameras. Here are the films my partner and I got the great opportunity to direct personally: