Google Trending Billboards

Sometimes, a new style or trend isn’t something you can describe in words. It’s just something you know when you see it. “It’s, you know, that Y2K thing!”

So with the power of Google Data, we identified the most searched textiles and turned them into scannable billboards made of real materials. By scanning each board with the Google Lens, you can find items made of the same materials and learn more about the trends.

ONE SHOW:

WON SILVER PENCIL
Out of Home: Billboards & Transit

WON BRONZE PENCIL
Direct Marketing: Craft Art Direction

WON BRONZE PENCIL
Direct Marketing: Craft Printing & Production

WON MERIT AWARD
Creative Use of Data Storytelling

WON SILVER CLIOS
Out of Home Billboard

NOMINATED WEBBY
Integrated Mobile Experience

SHORTLIST ANDY
Craft in Billboards

Here is our case study: