"THE LAPTOP IS HISTORY"
To help launch the latest laptop from Samsung, we created a product introduction film that highlighted all the features in a CGI-heavy, “device porn” film that of course had all the YouTube commenters asking, “what’s the song tho”.
"THE MUSEUM OF LAPTOPS"
Then, to show how our competitors' laptops are quite literally stuck in the past, we launched the film, "The Museum of Laptops": a place where visitors can marvel at the ancient technology that existed in laptops before the Galaxy Book came around.