SOUND BITES: A COURSE ON RADIO SCRIPTWRITING
When I'm not working my full-time job at BBH, I moonlight as a copywriting teacher at Miami Ad School. My favorite class to {teach is Soundbites, a radio scriptwriting course. What I love about it is that writing radio is basically training wheels for TV spots. + And, due to the low lift on production, we get to actually make the spots in class.
Here are a few spots that, under my creative direction as an instructor, won or were nominated for the Mercury Radio Awards. I'm proud to say the students who wrote them are outstanding copywriters – anyone would be lucky to have them!
Here are a few spots that, under my creative direction as an instructor, won or were nominated for the Mercury Radio Awards. I'm proud to say the students who wrote them are outstanding copywriters – anyone would be lucky to have them!
WINNER: 2023 Mercury Radio Awards
Kraft Mac and Cheese: "Yoga"
Written by Todd Francis
Creative Director: Lee Lawrence
Written by Todd Francis
Creative Director: Lee Lawrence
WINNER: 2022 Mercury Radio Awards
Hulu: "True Crime Emergency"Written by Dana Kaplowitz, Elle Wierbicky, William Engebretson
Creative Director: Lee Lawrence
FINALIST: 2023 MERCURY RADIO AWARDS
Squatty Potty: "Pulled Over"
Written by Simone Gold
Creative Director: Lee Lawrence
Written by Simone Gold
Creative Director: Lee Lawrence
FINALIST: 2023 MERCURY RADIO AWARDS
Speed Stick: "Overtime"
Written by Cameron Christman
Creative Director: Lee Lawrence
Written by Cameron Christman
Creative Director: Lee Lawrence
FINALIST: 2023 MERCURY RADIO AWARDS
Keurig: "First Sip"
Written by Marco Moneti
Creative Director: Lee Lawrence
Written by Marco Moneti
Creative Director: Lee Lawrence
FINALIST: 2023 MERCURY RADIO AWARDS
Heinz: "Fun Up Your Food"
Creative Director: Lee Lawrence
Creative Director: Lee Lawrence