GE AT WORK
Maintaining the legacy of a 127-year-old company comes with highs and lows. At the time of this project, employees were feeling more of the latter. So we set out to restore pride and confidence across the organization.
Our solution was a company-wide social media takeover that flipped the lens inward. We handed employees the cameras and invited them to show, in their own words and work, why GE remains one of America’s most iconic and innovative companies.
Watch the case study below:
Our solution was a company-wide social media takeover that flipped the lens inward. We handed employees the cameras and invited them to show, in their own words and work, why GE remains one of America’s most iconic and innovative companies.
Watch the case study below:
AWARDS
WINNER in Shorty Awards (Linkedin GOLD), Digital B2B (SILVER)
WINNER in Caples Awards (Digital B2B)
NOMINATED for Webby (General Social)
WINNER in Caples Awards (Digital B2B)
NOMINATED for Webby (General Social)
press
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My partner and I had the opportunity to personally direct the videos. Stepping into the director’s role was both a memorable and challenging experience. Here are some of those films.