GE AT WORK
Maintaining the legacy of a 127-year-old company has its ups and downs. And at the time, employees had been really feeling the downs. So, we set out to restore employee pride and confidence among the rank and file. How did we do it?
In a company-wide social media takeover, we gave employees the cameras (so to speak) to let them show us why GE is one of America’s most iconic and innovative companies.
Watch the case study below:
In a company-wide social media takeover, we gave employees the cameras (so to speak) to let them show us why GE is one of America’s most iconic and innovative companies.
Watch the case study below:
AWARDS
WINNER in Shorty Awards (Linkedin GOLD), Digital B2B (SILVER)
WINNER in Caples Awards (Digital B2B)
NOMINATED for Webby (General Social)
WINNER in Caples Awards (Digital B2B)
NOMINATED for Webby (General Social)
press
For the healthcare segment of our GE at Work series, my partner and I had the opportunity to personally direct the films below. Stepping into the director’s role for the day was both a memorable and challenging experience.